IIM Bodh Gaya International Global Conference on Future Marketing and AI
IIM Bodh Gaya sponsored the International Conference on Marketing On 14 to 15th March, which brought together academics, researchers and professionals from all over the world to talk about the expanding impact of data and Artificial Intelligence on customer experiences and marketing tactics. Designed around the theme “AI-led Transformation in Consumer Experience and Marketing Strategies,” Examining the changing link between technology, consumer behaviour and business decision-making was made possible by the conference.
Read More