An MBA in Digital Marketing is a two-year postgraduate course that educates students to market services and products on the internet. Businesses in the digital age depend heavily on internet media to interact with customers. This course educates students on how to leverage digital tools and techniques to promote businesses, drive sales and increase consumer interaction.

The course covers key subjects like Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) marketing, Email Marketing, Content Marketing, Web Analytics, Affiliate Marketing and Mobile Marketing. The students also learn about customer trends, brand management and existing digital advertising trends.

This MBA is meant for people who are technological, analytical and innovative. It combines marketing concepts with digital technologies in order to enable students to craft winning online campaigns. The course also includes practical projects, case studies, internships and workshops to give students hands-on exposure to the digital world.

Admission to this program is generally on the basis of entrance tests like the CAT, XAT, MAT and CMAT, coupled with institute-specific tests and individual or group interviews.

Students who obtain an MBA in Digital Marketing can seek jobs as Digital Marketing Managers, SEO Managers, Content Marketing Managers, Social Media Strategists, PPC Analysts and E-commerce Managers.  Freelancing or opening one's digital marketing agency are also opportunities.

With more companies shifting to the digital platform, the need for skilled digital marketers is growing considerably. The graduates of this degree can have a career in IT, media, advertising, retail, e-commerce, finance and healthcare.

MBA in Digital Marketing: Highlights

Online business promotion is offered in the two-year Digital Marketing MBA course. Digital marketing techniques such as SEO, social media, content marketing and online ads are integrated with marketing skills. Experiential learning is incorporated into the course through real-life projects, internships and case studies. It instructs students to run companies, create online campaigns and analyse consumer data. Along with this, students are taught the latest digital trends and technology. They are ready to become a content strategist, social media manager, SEO expert and digital marketing manager through this program. A career in digital marketing is a great option due to the growing demand for experts in this field at a fast rate.

What is an MBA in Digital Marketing in India?

The MBA in Digital Marketing is a postgraduate program that educates learners on how to sell products and services online through digital means and tools. It blends traditional marketing knowledge with innovative digital strategies. The main aim of this program is to educate learners on how companies utilise the internet to target customers, market and expand.

To put it simply, it is a class where students learn about managing online marketing activities like Google advertising, social media brand promotion on websites such as Facebook, Instagram and LinkedIn; creating relevant content, sending out marketing emails and how to get more website exposure using SEO.

The school also educates on how to analyse customer data online, evaluate consumer behaviour and create digital marketing plans. It focuses on both theoretical and practical knowledge, making the students job-ready in actual working environments.

This MBA is best for technology, marketing and creative interested students. 

An MBA in Digital Marketing in India combines core MBA subjects with specialised courses related to digital marketing. Here is a brief description of the designed curriculum:

Business Strategies and Management

Students enrolled for the degree will learn about the fundamentals of business principles, including basic and core management concepts of finance, operations management, leadership, organisational management and entrepreneurship. This foundation course is important for students who are interested in learning and understanding the foundational business concepts along with the modern digital marketing strategies being deployed to enhance the growth of the organisation. 

Digital Marketing Fundamentals

Advanced knowledge of digital marketing techniques such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, affiliate marketing and email marketing. Students learn the techniques on how to create online marketing campaigns that can drive traffic, convert leads and improve ROI. 

Social Media Marketing

Social media is the main focus of digital marketing. How to use social media channels like Facebook, Twitter, Linkedin and Instagram to cater to clients enhance the company’s revenue and take the company to the next level. This social media marketing combined with digital marketing enables professionals to build brand loyalty with the customers and also create engaging content and build channels for content marketing. 

Content Marketing and Copywriting

An engaging and well-written content is the most important part of the digital marketing campaigns. Students in this coursework will learn how to create compelling content that can resonate with customers. Content marketing includes content creation, content strategy, blog writing, video production and copywriting for various digital platforms. 

Consumer Behaviour and Data Analytics

Understanding data and consumer behaviour is the foundational component of any marketing strategy. During this course students are trained to interpret analytics tools like Google Analytics, social media insights and software like CRM (Customer Relationship Management) to measure campaign performance and consumer behaviour patterns. 

SEO (Search Engine Optimisation)

SEO is the most important and key aspect of digital marketing. The main work role of SEO optimisation is to optimise the websites and content for search engines which will further help the businesses rank higher in the search results. Search Engine Marketing (SEM), which involves paid advertising on search engines 

E-commerce and Online Advertising

An MBA in Digital Marketing will also cover e-commerce strategies, which will cover setting up online stores to using paid advertising platforms like Google Ads and Facebook Ads to increase sales and drive customer acquisition.

Who Can Pursue a Master's in Digital Marketing in India

• Applicants who hold a bachelor's degree in any field, such as commerce, science, arts, and engineering, are welcome to apply.

•  Marketing professionals seek to enhance their digital marketing capabilities.

•  Suitable for business owners and entrepreneurs who wish to increase their online presence.

•  Those who are looking to shift from technical to marketing and digital career paths.

• Suitable for freelancers and content creators such as bloggers, YouTubers, influencers and those who want to enhance their online presence.

•  Professionals from different fields desire to start a career in digital marketing.

•  New graduates who want to enter the digital field.

Scope of Studying MBA in Digital Marketing

The importance of marketing on the Internet has been highlighted by the vastly growing global use of the Internet. It is easier to market the products on the Internet to increase sales and in turn, the total revenue of the company. Besides enhancing their management and decision-making skills, students will be able to try out their managerial skills. Graduates of this degree will obtain new job opportunities with some of the top organisations in India and globally.  Among the most sought-after positions are content writer, social media manager, SEO specialist and digital marketing manager.

MBA in Digital Marketing: Online/Distance Education

Most renowned Indian colleges have created the curriculum for an online degree within this specialization due to the growing need for the digital marketing trend in recent years.  Students can pursue a two-year correspondence degree course in digital or social media marketing by the name of the MBA in Digital Marketing Distance Education. For those wanting to study digital marketing but who cannot afford two years at university, the best option is this course. Nevertheless, as per students' performance in entrance tests, some very few institutions and universities have remote learning courses for an MBA in Digital Marketing. Certain institutions admit students into distance learning courses for an MBA in Digital Marketing on the basis of their performance in university-level examinations.

MBA in Digital Marketing: Entrance Exam

Candidates seeking to do an MBA in Digital Marketing in India have to appear for entrance tests. These tests test the abilities of logical thinking, English, mathematics and general awareness. Most private universities like Amity, LPU and UPES also conduct their own entrance tests. Once they have passed the exam, candidates would have to appear for a personal interview (PI), group discussion (GD) or written ability test as a part of the selection process.  These stages enable universities to judge the communication skills, confidence and aptitude of the student for the course.

MBA in Digital Marketing: Eligibility

• Every student needs a bachelor's degree in any discipline from an accredited institution with a minimum passing grade of 50% or equivalent CGPA.

• Students who fall into the reserved category (OBC, SC and ST) are exempt from the pass rate by 5%.

• Students are permitted to apply in their last year after presenting a certificate of no objection from the principal.

• Admission to elite colleges like IIMs and IITs calls for a merit score of not less than 60%.

• If students wish to enter the top schools, then they must perform well on the admission examination.

MBA in Digital Marketing: Admission Process

• Applicants should possess a bachelor's degree in any field from a known university with a minimum of 50% (45% for reserved categories).

•  Go to the official website of the college or university.

•  Fill out the online application form by inputting academic details and personal details.

•  Submit the application fee.

• Take country-specific tests such as as the CAT, XAT, MAT, CMAT, NMAT, SNAP and GMAT, along with institute-specific tests.

• Colleges shortlist candidates on a basis of their entrance test scores and in certain instances, academic record.

•  Shortlisted candidates are called for 

            Group Discussion (GD): To evaluate teamwork and communication.

            Personal Interview (PI): To establish personality, aims and motivations.

            WAT: Writing abilities are assessed using the Written Ability Test (WAT).

• The final choice is made on the basis of the overall performance in the entrance exam, GD, PI, WAT, academic marks and work experience (if applicable).

• The institute issues offer letters to selected students.

• Pay admissions fees to confirm your place.

MBA in Digital Marketing: Subjects

MBA courses in Digital Marketing teach digital and marketing skills. Common topics are E-commerce Management, Web Analytics, Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing and Digital Marketing Strategies.  Students also learn Digital Advertising, Brand Management, Email Marketing, Mobile Marketing, and Consumer Behavior. Basics such as Marketing Management, Financial Management and Business Communication are also taught in the course. These courses provide students with a clearer idea of how to reach the right people, sell things online and gauge campaign success.

Colleges with specialisations in  Digital marketing/specialised PGDM/MBA in Digital Marketing- Fees

The top universities for an MBA in digital marketing are those in the following list, per the NIRF Ranking. The table  includes both private and public colleges. Government colleges such as IIM Sirmaur and IIM Bodhgaya demand fees of ₹17.50 lakhs and ₹18.01 lakhs, respectively. One of the private universities listed is SPJIMR, or S. P. Jain Institute of Management & Research, in Mumbai, which costs ₹9.65 lakhs. A two-year PGP/MBA in digital marketing is offered by these universities. The names of additional colleges that offer this course, along with their relative fees, are highlighted in the table.

Colleges with specialisations in  Digital Marketing/ Specialised MBA/PGDM in Digital marketing: Average Package 

According to NIRF, the universities listed below are among the best private and public universities offering a two-year MBA program in international business with a primary concentration on digital marketing. With an average annual package of ₹27.3 Lakhs and a tuition of ₹21.82 Lakhs, IIFT, Delhi, is the finest government college. The average package is ₹25.5 lakhs annually and the program fees is ₹29.58 lakhs. Amazon, Procter & Gamble, Indeed SEO and Unilever are among the companies that provide placements.

Digital Marketing MBA: Future Scope 

The quick pace of the internet and companies increasing dependence on online platforms to promote and interact with customers ensures the prospects for a digital marketing MBA look very good. As more companies focus on social marketing strategies, there is increasing demand for professionals capable of leveraging data, automation and digital technologies to drive growth. Demand for digital marketing management specialists is forecast to grow each day with the constant evolution of social media and digital marketing trends such as voice search, e-commerce and artificial intelligence. Moreover, businesses across the globe are embracing digital expansion and transformation.

MBA in Digital Marketing: Conclusion

To help students prosper in marketing through digital social media websites an MBA in Digital Marketing prepares them with a combination of company management and social marketing skills. The course builds leadership skills that promote innovation and strategic thinking, along with providing students with the technical know-how necessary to manage and search for digital marketing activities. The scope of digital marketing has grown faster in recent years. Digital marketing is now more important as the importance of digital channel maps has increased.