MBA in marketing is a two-year postgraduate program offered by many deemed universities in India that focuses on organising, planning, operating and controlling sales and marketing in the workplace. Students enrolled in this program will learn product development, market segmentation, pricing and distribution. Practical knowledge is also enhanced for students through case studies, projects, promotions and internships. Some career options available for the students who graduate with this degree include brand management, advertising, sales, market research, digital marketing and strategic planning. 

Candidates aspiring to pursue a postgraduate degree in marketing must have at least scored 50% of aggregate marks in graduation with a high score in entrance exams like CAT, XAT, CMAT, GMAT and SNAP. This will make sure to get admission to some of the top management colleges in India. Students also have the option to pursue an MBA in Marketing in a full-time program, part-time, online or distance mode. The fee range for this program is between ₹ 2 lakhs to ₹ 27.77 lakhs. 

After attaining a degree in marketing, the candidate can be placed in various job roles like sales executive or a manager in some of the prestigious companies in India or abroad in companies like FMCG, retail, tourism, banking, hospitality, media, advertising and market research. An MBA in marketing remains a valuable credential for those looking to excel in today’s dynamic business world. 

MBA in Marketing: Highlights

Here are some of the important information related to the management degree in Marketing. Some of the valuable information like course name, course level, duration and admission process are mentioned for the students interested to refer. Students also refer to this information about the packages offered by companies after completing the degree. Students aspiring to have a degree in Marketing can refer to the information given below

What is an MBA in Sales and Marketing

MBA in Marketing is a specialised postgraduate degree program that combines fundamental business knowledge with an extensive understanding of marketing concepts. The goal of this curriculum is to train professionals in advanced skills that are needed to oversee and direct marketing campaigns. Under this program, students typically begin with a foundation in core business disciplines like finance, operations, organisational behavior and strategic management before diving deeper into marketing-specific topics like consumer behavior marketing strategy, brand management digital marketing and market research. In some of the universities in India an MBA in Marketing program also offers electives in areas like e-commerce, pricing strategies and digital marketing. 

This program develops critical thinking, data analysis, and communication skills to prepare students for highly competitive marketing roles. Graduates are equipped with the skills required to handle the difficulties of contemporary marketing. The program also focuses on the growing importance of digital marketing and decision-making in a fast-paced world. In the final analysis, an MBA in sales and marketing offers great career advancement opportunities and significant earning potential.

Why MBA Marketing 

There are significant reasons behind pursuing an MBA in Marketing. Under this program, students will not only learn traditional marketing techniques but also get introduced to modern marketing tactics like digital marketing, social media marketing and email marketing. An MBA in Marketing degree will equip the students with the knowledge and skills required to take on leadership roles in marketing departments such as marketing manager, brand manager or digital marketing strategist significantly boosting career prospects. Most companies rely on the best marketing strategies for proper growth and increased revenue. Therefore, opportunities for MBA graduates in Marketing are increasing day by day. 

According to IIM Ahmedabad Placements reports, marketing was the second-largest recruiting industry after finance with the highest CTC of INR 34 lakhs annually.

MBA in Marketing: Entrance Exam

In India, various national and state-level entrance examinations are conducted to get admission to top management colleges for an MBA degree in marketing management. 

These are as follows:

• CAT: CAT stands for Common Admission Test. It is one of the most popular entrance exams conducted every year in India for admission to management colleges. Students aspiring to the top management colleges must get a high score in CAT. 

• MAT: MAT stands for Management Aptitude Test and is a standardized test that has been conducted every year since 1988 to facilitate business schools to screen candidates for admission to MBA and allied programs.

• GMAT: GMAT stands for Graduate Management Admission Test is an online exam conducted by GMAC for students to qualify for admission to MBA programs in universities in India as well as abroad. 

• CMAT: CMAT stands for Common Management Aptitude Test. It is a national-level examination conducted every year by the NTA ( National Test Agency) and the score is accepted by one of the top colleges in India. 

• Some entrance exams are conducted on a university basis as some of the deemed private universities in India conduct their entrance exams to qualify students for admission.

MBA in Marketing: Eligibility

The basic criteria required for an admission to MBA in Marketing program are discussed as follows:

• Students must have a bachelor’s degree in any discipline from a recognized university with at least a passing percentage of 50% or equivalent CGPA. 

• For students under the reserved category ( OBC/SC/ST) 5% relaxation is offered from the mandatory passing percentage. 

• Students can apply in their final year after submitting a no-objection certificate from the principal. 

• A merit score of more than 60% is required for admission to top universities like IIMs and IITs. 

• Students must score well in the entrance exams if they aspire to be admitted to the top colleges. 

MBA in Marketing: Admission Process

The steps that the admission process for an MBA in Marketing includes are as follows:

• Students need to fulfill the admission criteria which usually includes a bachelor’s degree with a minimum passing percentage of at least 50%. 

• Students need to pass entrance exams like CAT, XAT, CMAT, SNAP, GMAT, and other private university-based examinations depending on the requirements of different universities. 

• After clearing the entrance exams needed by the respective universities, students need to appear for the group discussion round and the personal interview round. These rounds are conducted to assess student’s communication skills and problem-solving abilities.  

• The final selection in the universities is based on the overall score that will be calculated depending on the entrance exam score GD/PI performance, and work experience. 

Subjects

The marketing concepts, theories, principles and content are being offered through MBA in Marketing programs. Additionally, numerous management development programs and customized in-company training programs are offered in the marketing space to help managers across the country to achieve the pivotal role marketing contributes to the success of an organisation. IIMA's marketing department works towards developing innovative solutions for customer problems and continuous improvement procedures on how to remain competitive through customer orientation, as well as offering content aimed at customer orientation and customer satisfaction. Each marketing program and session strives to equip our students with the information tools concepts ideas and techniques they may require to head customer-centered enterprises responsibly and ethically.

MBA in Marketing is one of the most popular specializations in India. The chart below can be used by students who want to enroll in the top MBA marketing schools in India. Some of the colleges like IIM Ahmedabad, IIM Lucknow, IIM Kozhikode and many others are mentioned. The top government and private colleges offering this course are mentioned. The top private college is  SCMHRD-Symbiosis Centre For Management & Human Resource Development, Pune with an average package of ₹ 24.28 Lakhs per annum and a fee of ₹27.06 Lakhs. Students interested in this program can go through the table to learn about more colleges and their respective packages and fees. 

The colleges mentioned below are top private and government colleges, according to NIRF, that provide a specialized 2-year degree in MBA in Marketing where the curriculum primarily focuses on concepts related to marketing. The best college is IMT-Institute of Management Technology, Ghaziabad which has a fee of ₹21.53 Lakhs and an average package of ₹17.35 Lakhs per annum. Students interested in this program can go through the table to learn about more colleges and their respective packages and fees.

List of colleges in Marketing- Other programs

The table mentions colleges that provide programs in Marketing other than MBA and specialised MBA. The courses mentioned are Integrated programs, Dual country programs executive PhD, PhD and fellow programs in management. It shows the best private and public colleges providing these courses, according to the NIRF. Their fees and the duration of the program are also present in the table. It includes public institutes like IIMs and Private institutes like XLRI and SPJIMR.

MBA in Marketing: Future Scope

Candidates aspiring to advance their careers in the dynamic and competitive world of business must opt to have a postgraduate degree in Marketing as an MBA in Marketing offers a bundle of opportunities with a promising future. The future scope of an MBA in Marketing majorly relies on strategic marketing to drive growth enhance customer engagement, and maintain pace with competition. The swift advancement of digital technology, data analytics and consumer behavior patterns has led to significant demand for marketing specialists with superior business understanding. Professionals with a postgraduate degree in marketing are well-equipped with the knowledge and skills to lead marketing campaigns of the company, lead the marketing teams, manage brand development and implement innovative digital marketing strategies to enhance the growth of the company. With the rapid growth in sectors like e-commerce, digital and social media marketing and the usage of Artificial Intelligence in marketing, new opportunities are being created in sectors like digital marketing and content production. Individuals with knowledge of analytics and consumer behavior are mostly important in determining the development of marketing in the future as businesses place a higher priority on data-driven decision-making. In conclusion graduates with an MBA in Marketing get placed at the forefront of a field of a quickly evolving field with enormous growth potential in addition to offering solid employment possibilities.

Wrapping up, an MBA in Marketing provides a strong foundation for the student to launch their career in one of the most dynamic and growing areas of business. Graduates are prepared to handle the complexity of contemporary marketing environments as the course provides in-depth knowledge of consumer behavior, digital marketing trends, strategic decision-making and data-driven insights. Here in this program theoretical knowledge as well as practical skills are brushed up which prepares the graduates further for high-level marketing positions in emerging companies. Here the professionals are required to gain knowledge of brand development, consumer engagement and innovative marketing strategies. As industries continue to evolve, particularly with the rise of technology and global connectivity the need for strategic marketing expertise will only grow. Therefore graduates with a degree in MBA in marketing have good career prospects with a promising future. An MBA in marketing is a valuable degree that qualifies students to get exposed to a wide range of profitable prospects in the dynamic field of marketing, in corporate environments, entrepreneurial endeavors and consulting.