Some job roles for people with a degree in sports management include coordinating sporting events, negotiating player contracts, developing marketing strategies and managing sports venues. Candidates are expected to learn about the most recent developments and trends in the sports industry after attaining this degree. Students with a minimum of 50% marks or more in class 12 from any recognised board and school are eligible to enrol.

Admission to this program is done based on merit or entrance exam scores. CUET UG, AIMA UGAT and SET are some entrance exams students need for admission. Numerous sports franchises, leagues, broadcasters, multinational corporations and other organisations offer jobs to a BBA in sports. Professionals are often paid between ₹ 4.8 Lakhs per annum to ₹ 11.49 Lakhs per annum.

Highlights of BBA in Sports Management

The table below will provide a clear understanding of the program. It mentions information regarding eligibility, admission process, average fees and package including the recruiters for a BBA in sports management. The most common job positions are also mentioned below.

Students aspiring to be a part of the program can refer to the information for proper guidance.

What is Sports Management

A BBA in Sports Management is a three-year undergraduate degree specialising in the field of sports. A BBA in Sports Management provides knowledge and skills to plan, organise, control budget, direct and lead any sports team or sports events as a part of their curriculum. It is specially designed for students who are interested in sports and want to gain management knowledge. For the relevant competencies required for success in the sports sector the BBA program in Sports Management is an academic and practical approach. Administrative know-how, leadership abilities and the capacity for planning and decision-making are part of the curriculum for this program. Students are taught about issues of sports legislation, sports technology, operations, finance, human resources, research and analytics among other topics. In the real world, they obtain such experience through different internships, project work and planning events. The primary objective of this program is to support and advise students to enhance their professional growth in the sports management sector. By learning how to use a variety of management tools, students will be able to identify company possibilities, create various strategies, predict changes, optimise resources and critically evaluate information.

BBA in Sports Management Subjects

A BBA in sports management is a three year undergraduate course. The BBA in sports management course is divided into six semesters. BBA in sports management subjects includes Fundamentals of Accounting, Sports Industry Overview, Sports Marketing & Sponsorship and Sports Psychology and many more.

Benefits of doing BBA in Sports Management

Skill Developments after BBA in Sports Management

Time Management & Discipline: After doing a BBA in Sports Management candidates will be able to deal with various tasks such as planning events, contracting and managing finances, which demand superb time management. Discipline helps candidates meet deadlines and optimise the use of resources.

Leadership & Decision-Making: After doing a BBA in Sports Management, candidates will get the role of leading teams, managing athletes or running events. Being able to make quick, well-informed decisions, particularly in pressured situations, is essential within a dynamic sporting context.

Emotional Intelligence & Teamwork: Getting knowledge of the psychological needs of players and employees assists the candidate in enhancing team morale and motivation. Group work guarantees seamless operations in sports organisations.

Career prospects after BBA in Sports Management

Sports Marketing & Branding: Marketing has an important role in marketing teams, tournaments, leagues and athletes. Sports marketing involves digital marketing, sponsorships, merchandising and advertising.

Financial & Budget Management: Finance is the key of any organisation. So managing the finances in sports organisations is a big task. Even if it’s related to the team and planning the event. Sports finance, cost control and revenue generation help in generating profit.

Event Management: After completing their studies in sports management, candidates will be able to manage the sponsorships and execution of sports events like the IPL, Pro Kabaddi League or marathons. They coordinate with venues, security, media and the team to get an experience.

Entrance Exam for BBA in Sports Management 

In India, various national and institute level entrance examinations are conducted to get admission to top colleges for a BBA degree in sports management. These are as follows:

• CUET: CUET (Common University Entrance Test) is the most popular entrance exam conducted every year in India for admission to various undergraduate courses. Students who want to get admitted in top management colleges must get a high score in CUET.

• UGAT: The UGAT is a national level entrance test conducted by All India Management Association (AIMA) for taking admission in an undergraduate program that includes BBA etc.

• DUET: The DUET (Delhi University Entrance Test) is state level entrance exam conducted by the National Testing Agency (NTA) to admit students for undergraduate, postgraduate and doctorate degrees at Delhi University. 

• IPMAT: IIM Indore and IIM Rohtak conducted the IPMAT exam for its 5 year integrated program in management.

Some entrance exams are conducted on a university basis as some of the deemed private universities in India conduct their entrance exams to qualify students for admission.

BBA in Sports Management: Eligibility 

BBA in sports management is an undergraduate course, so the eligibility criteria for candidates to pass class 12 from the recognised schools and boards. In the BBA courses, candidates are selected on a merit basis and entrance exams. Here are the key eligibility requirements for admission into the BBA course:

Admission Process

The BBA in Sports Management admissions process involves various steps. The steps are as follows:

• BBA admission eligibility includes a class 12 pass with a minimum of 50% marks. 

• Register and appear for BBA entrance tests like CUET, AIMA UGAT and IPMAT or state-level and institute-level entrance exams.

• Colleges shortlist candidates based on entrance exam scores or merit basis.

• After the entrance exam the selected candidates are called for further rounds of the selection process. These are personal interviews (PI) and Academic scores are taken into account.

• Colleges release merit lists on the basis of candidate’s scores and performance in selection rounds. After the full payment and document verification, candidates are admitted to the BBA program.

BBA in Sports Management Top colleges

BBA in Sports Management is a 3-4 year undergraduate course. There are various colleges that offer BBA in sports management; such colleges are Maulana Abul Kalam Azad University of Technology (MAKAUT) West Bangal, NSHM Knowledge Campus Kolkata, Jagran Lakecity University Bhopal, Madhya Pradesh and Tamil Nadu Physical Education and Sports University (TNPESU) Chennai. The fees and average salary of these colleges vary. A BBA in Sports Management is a popular course for candidates who want to make their career in the sports management field.

Future scope of BBA in Sports Management

Students who have a degree in BBA in Sports Management have a wide range of employment opportunities in academics and sports after the completion of this degree. The graduates can opt to continue with the job or may further pursue their education. Graduates after graduating from this program get placed in the fields of sports. Such graduates get placed in fields like media, event management and government agencies as well as private enterprises. 

After this degree, the graduates may either start working or continue to study. For immediate higher education, one can continue with a variety of postgraduate courses in management. A postgraduate degree in sports management will lead to many well-paying positions and opportunities for advancement in the same area.

They may find employment in other fields such as media, planning events, sports, various government agencies as well as some private enterprises. They can teach in reputable colleges and universities. Some of the professional career prospects open to them include sports marketing, franchise operations, player management, venue operators, sports logistics, sports consulting and teaching at reputable universities and colleges. 

• Scope of higher education: After graduating with a BBA in Sports Management, candidates have higher study options. They can pursue an MBA in sports management, which gives them good career options. 

• Various career opportunities: After completing BBA in sports management candidates can build their career as a Public Relationship Manager, Event Coordinator, Sports Instructor, Athletic Director and Sports Agent, etc