IIM Bodh Gaya International Global Conference on Future Marketing and AI

Updated on March 16, 2026 Written By Pragya Tripathi

IIM Bodh Gaya sponsored the International Conference on Marketing On 14 to 15th March, which brought together academics, researchers and professionals from all over the world to talk about the expanding impact of data and Artificial Intelligence on customer experiences and marketing tactics. Designed around the theme “AI-led Transformation in Consumer Experience and Marketing Strategies,” Examining the changing link between technology, consumer behaviour and business decision-making was made possible by the conference.

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The welcome speech was delivered by Prof. Vinita S. Sahay Director of IIM Bodh Gaya and Conference Patron, who described the institutes objectives of supporting important research and preparing students for an increasingly data-driven and technologically advanced economy. In order to educate future leaders for a rapidly evolving digital environment, she highlighted the institutes efforts to bring Artificial Intelligence into research, education and institutional procedures.

Professors Anand K. Jaiswal (IIM Ahmedabad), Aditya Gupta (Texas State University), Geeta Menon (New York University), Madhu Viswanathan (Indian School of Business, Hyderabad), Shaphali Gupta (IIM Kozhikode) and Weng Marc Lim (Sunway University) gave keynote addresses at the conference. They discussed intelligent recommender systems, Artificial Intelligence-driven marketing, the development of digital markets and the increasing strategic importance of data in business decision-making. In addition to highlighting how technologies like predictive analytics, machine learning and data intelligence are providing more in-depth consumer insights and customised experiences, speakers also raised significant issues about ethics, data privacy and responsible technology use.

Chief Guest Prof. Sachin Chaturvedi Vice Chancellor of Nalanda University, spoke at the conference and discussed the wider social ramifications of Artificial Intelligence. In order to assist society adapt to rapid innovation and align technological advancement with people, progress and planet, he underlined the significance of developing confidence in technology, taking a people-first approach to technological change and placing a high priority on ongoing training.

Six topic tracks—marketing analytics, consumer behaviour in digital economies, Artificial Intelligence-led communication strategies, sectoral uses of Artificial Intelligence, sustainability and ethics and emerging research methods—were used to organise the conference.

After a thorough peer review procedure ICM 2.0 accepted two hundred five of the more than two hundred sixty research proposals. Drs. Pinaz Tiwari, Anup A. Soren and Chandan Parsad organised the conference and were in charge of its organisational and scholarly planning. Scholars from several Institutes of National Importance including IIM Ahmedabad, IIM Bangalore and IIT (ISM) Dhanbad as well as other prestigious universities and institutes were among the participants from industry, academia and research groups. Over one hundred twenty research presentations were given during the two days of the conference both online and offline.