According to the Vice Chancellor the MBA market is going through big changes. He explained that the world now needs leaders who can imagine new possibilities not just manage routine tasks. This course aims to prepare students to succeed in industries where ideas and creativity drive business growth.

The new MBA combines traditional business subjects like strategy, marketing, finance, and operations with design thinking, systems design and creative leadership. This helps students learn how to manage innovation in fast-changing areas such as entertainment, digital media, fashion, retail and technology.

According to the Dean of the WUD School of Business this MBA does not only move with times but prepares students for what's coming next. Graduates will be strong both in creativity and business skills and they will be able to build their careers in innovation consulting, brand experience, product strategy, and creative entrepreneurship.

The application process is simple. Students can fill out the online form on the university website. Admissions are based on the answers students give in the post-application process. The program also accepts CAT and CUET PG scores.