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Masai and IIM Trichy will set up AI-powered Digital Marketing and Product Management Programs

Masai and IIM Trichy will set up AI-powered Digital Marketing and Product Management Programs

Masai, an educational technology platform has partnered with IIM Trichy to develop two specialist courses: Digital Marketing with Applied AI and Product Management for the Agile AI Era.

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Both courses aim at equipping candidates with industry-demanding AI skills and hands-on training, readying them for high-growth careers in the digital economy.

Product Management in the Agile AI Era

These courses aim to equip professionals with effective, AI-based skills for the future. Digital Marketing with Applied AI educates students on user-oriented campaign thinking, sophisticated tools and prompt engineering along with giving them hands-on experience through 20+ real-world projects to be able to build a strong portfolio and direct data-driven marketing teams. Product Management for the Agentic AI Age educates future product managers to integrate AI throughout the product development process, with a focus on strategy, creativity, and leadership. Six-month program with mentoring and career assistance.

Both programs take six months and feature industry-relevant curricula, interactive case studies, guidance from leading academics and industry leaders and career guidance for high performers. Fintech with AI programs are also in development with a release date coming shortly.

Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, said that they are giving students and professionals a challenging, industry-focused curriculum with good amounts of theory and hands-on project work through these programs. They intend to create individuals who can initiate and lead innovation and contribute positively towards the growth of their organisations.