The Executive Certificate Program on Digital Transformation & AI

This program is designed to help professionals lead enterprise wide change in a fast evolving digital world. The program focuses on aligning new technologies with business strategy. It helps professionals rethink business models. It also aims to improve operational efficiency and build strong leadership skills for the digital economy.

According to an official release, the Executive Certificate Program in Strategic Sales and AI-Driven Marketing helps participants increase revenue. It uses modern sales frameworks and data driven marketing strategies. It helps professionals improve sales performance and create agile, analytics led marketing organisations that can compete effectively in dynamic markets.

Participants in both programs will learn directly from IIM Mumbai faculty, experienced industry leaders and fellow professionals from diverse backgrounds. This collaborative environment encourages meaningful knowledge sharing and helps build lasting professional networks.

The program coordinators Prof Purnima S. Sangle, Prof Rofin T. M and Dr Jasashwi Mandal shared their excitement about launching these programs at IIM Mumbai. They highlighted that organisations today are facing rapid digital disruption and constantly changing market conditions. They noted that the certificate programs aim to build a strong strategic mindset among participants. The programs also provide practical frameworks and hands-on skills. These skills help participants use AI effectively, lead digital transformation initiatives and support sustainable business growth.

Shantanu Rooj, Founder and CEO of TeamLease EdTech said that the partnership with IIM Mumbai shows a shared focus on building strong leadership skills. He explained that the programs bring together technology, strategy and market execution. He also added that the courses are practical, industry-relevant and designed to address the real challenges faced by senior professionals today.