The partnership aims to combine management education with creative fields to develop new ideas in learning, leadership and innovation. Both institutions will work jointly on research, teaching, consultancy and training programs that promote learning across disciplines.

Through this MoU students, professionals and researchers will benefit from opportunities to discover the interplay between business and creativity. Additionally the collaboration will result in projects and exchanges that combine creative and analytical skills.

The partnership would strengthen meaningful engagement between the two institutions, promote academic cooperation, improve collaborative research and give students more industry-oriented possibilities according to Prof. Alok Kumar Rai director of IIM Calcutta.