Entitled "Purposeful Storytelling for Venture Success," the course will help entrepreneurs and business leaders communicate their vision, value and credibility effectively for fundraising, partnerships, talent acquisition, and scaling. The course will focus on the use of storytelling as a leadership skill by using engaging narratives, strategic thinking, data, and audience knowledge.

The IIM Calcutta course will consist of twelve modules, divided into four thematic chapters. The learners will be required to do monthly learning, applied exercises and a final live pitch to industry experts.

Pankaj Baruah, Head Program and Portfolio, IIMCIP, said, Entrepreneurs will be successful if they are able to communicate their purpose and potential well. This program will assist entrepreneurs in using storytelling as a strategic differentiator.

Vivek Pradeep Rana, Managing Partner, Gnothi Seauton Advisors LLP, said, Founders understand what they want to create but find it difficult to communicate why it matters. This program will assist them in considering storytelling as disciplined thinking and will scale impact in the startup ecosystem.

The program fits into the mission of IIMCIP to mentor startups and provide market access, while Gnothi Seauton helps leaders and organisations improve their narrative for growth and addressing complex challenges.

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