IIM Ahmedabad Launches Achieving Excellence in Marketing: Program for Marketing Leadership for Senior Marketing Professionals

Updated on October 18, 2025 Written By Neetu Kanojia

IIM Ahmedabad Launches Achieving Excellence in Marketing: Program for Marketing Leadership for Senior Marketing Professionals

India's advertising industry is rapidly expanding with digital advertising projected to touch ₹1.12 lakh crore by 2025 representing a year over year growth of 35%. This growth is being fuelled by AI-enabled personalisation, omni-channel engagement and fluid consumer behaviour all of which require marketers to constantly innovate. In an effort to meet the growing need for strategic leadership IIM Ahmedabad has partnered with Jaro Education to develop the Achieving Excellence in Marketing Program for Marketing Leadership which aims to equip senior marketing professionals with skills they can employ effectively in this fast-changing landscape.

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Redefining Marketing's Impact in the Digital Economy

With more complexity threatening organisations and digital disruption accelerating, marketing executives play a vital role in value creation and business development. Marketing nowadays requires a mix of strategic planning, technical competence and customer driven innovation, the professor said. Anand K Jaiswal is the IIMA Executive Education Faculty Co-Chair. With AEM-BL01 the institute seeks to develop those skills, creating leaders who propel business results in the face of changing market conditions.

Program Distinctions

Guided by elite IIMA faculty members the program mixes live virtual classes with two on campus immersion style modules.
Complete curriculum coverage of strategic marketing, brand management, analytics, digital transformation and go to market templates