What is MBA in Marketing Management

A two-year postgraduate program called an MBA in marketing management which focuses on helping students to better understand subjects like branding, consumer behaviour, organisational communication, competitive dynamics and customer relationship management. An MBA in marketing management offers students a wide range of career options and enormous potential.

In addition to enabling students to fully comprehend the connections between the diverse and challenging marketing operations tasks, the course structure helps them develop their scientific abilities to identify global business opportunities. The programme equips aspiring business executives with the managerial skills and empirical perspective required to assume senior management roles in a range of marketing domains such as digital advertising and social media.

One can significantly impact the Indian economy by earning an MBA in marketing management. The goal of the course is to teach you relevant subjects like sales, market research, marketing strategies, management and leadership abilities, product management and consumer trends etc., so that you can analyse requirements, economy, market growth to determine the best sector for you.Additionally, you will have a firm grasp on how to maintain the organisation's continuous improvement through the use of strategies like market analysis, cost structure, delivery, advertising and product promotion.

Popular Specialisations In The MBA Marketing Course

Although there are many specialisations within marketing because the field is so broad and the world is changing so quickly these days, some of the MBA marketing specialisations offered by the top MBA schools in India are listed below.

Top Companies in India Hiring MBA in Marketing Professionals

Given that there are over 1.81 million businesses in India and that practically all of them need marketing specialists, a few well-known companies that frequently need a large workforce are listed below:

Top Jobs following An MBA In Marketing

The positions available after earning an MBA in marketing without experience and with increasing experience are listed in the table below:

MBA in Marketing Fees

Out of top mba colleges for marketing in India, all colleges charge different fees for MBA marketing or PGDM marketing, with ISB, XLRI, SIBM, IIM Ahmedabad, Bangalore and Calcutta charging the most (ranging from 26 lakhs to 45 lakhs) and FMS DU and JBIMS Mumbai charging the least.

MBA Marketing Placements

Students from the top three IIMs, IIM Ahmedabad, IIM Bangalore and IIM Calcutta are offered the highest average package of INR 34-35 LPA, followed by FMS DU, ISB, XLRI, IIM Lucknow and JBIMS.

Highest ROI MBA Marketing Colleges in India

The highest ROI MBA in marketing management colleges in India are the Faculty of Management, Delhi University (FMS DU) and Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai. 

FMS DU and JBIMS charge program fees of INR 2.29 and INR 7 respectively and the average package given to students at these colleges is INR 34 LPA and 27 LPA.

The Top MBA Colleges for Marketing in India

The table below compares the best MBA marketing colleges in India based on their rankings, entrance exams, costs and average package. IIM Ahmedabad, Bangalore, Calcutta and Lucknow currently hold the top four NIRF 25 rankings out of the top five. The top three government management colleges ranked by IIRF 25 are IIM A, B and C while the top three private management colleges are SPJIMR Mumbai, XLRI Jamshedpur and MDI Gurugram: