Table of Content
-
- + more items Show less
What is an MBA in Marketing Management
A two-year postgraduate program called an MBA in marketing management which focuses on helping students better understand subjects such as branding, consumer behaviour, organisational communication, competitive dynamics and customer relationship management.
An MBA in marketing management provides students with a wide range of career options and enormous potential.
In addition to enabling students to fully comprehend the connections between the diverse and challenging marketing operations tasks, the course structure helps them develop their scientific abilities to identify global business opportunities. The programme equips aspiring business executives with the managerial skills and empirical perspective required to assume senior management roles in a range of marketing domains such as digital advertising and social media.
The goal of the course is to teach students relevant subjects like sales, market research, marketing strategies, management and leadership abilities, product management, consumer trends etc., so that they can analyse requirements, the economy and market growth to determine the best sector for them. Additionally, they will have a firm grasp on how to maintain the organisation's continuous improvement through the use of strategies like market analysis, cost structure, delivery, advertising and product promotion.
Popular Specialisations In The MBA Marketing Programme
Although there are many specialisations within marketing because the field is so broad and the world is changing so quickly these days, some of the MBA marketing specialisations offered by the top MBA schools in India are listed below
Top Recruiters Hiring MBAs in Marketing Professionals
Given that there are over 1.81 million businesses in India and that practically all of them need marketing specialists, a few well-known companies that frequently need a large workforce are listed below:
Top Jobs Following an MBA In Marketing
The positions available after earning an MBA in marketing without experience and with increasing experience are listed in the table below:
MBA in Marketing Fee Structure
Out of top mba colleges in India for marketing, all colleges charge different tuition fees for MBA marketing or PGDM marketing, with ISB, XLRI, SIBM, IIM Ahmedabad, Bangalore and Calcutta charging the most (fee ranges from 26 lakhs to 45 lakhs) and FMS DU and JBIMS Mumbai charging the least.
MBA Marketing Placement
Students from the top three IIMs, IIM Ahmedabad, IIM Bangalore and IIM Calcutta, are offered the highest average package of INR 34-35 LPA, followed by FMS DU, ISB, XLRI, IIM Lucknow and JBIMS.
Highest ROI MBA Colleges for Marketing in India
The highest ROI MBA in marketing management colleges in India are the Faculty of Management, Delhi University (FMS DU) and Jamnalal Bajaj Institute of Management Studies (JBIMS) Mumbai.
FMS DU and JBIMS charge low fees of INR 2.29 and INR 7 respectively and the average package given to students at these colleges is INR 34 LPA and 27 LPA.
The List of Best MBA Colleges in India with Marketing Specialisation with NIRF Rankings
Tables below compare the best MBA colleges in India for marketing with NIRF and IIRF rankings, entrance exams, costs and average packages. IIM Ahmedabad, Bangalore, Calcutta and Lucknow currently hold the top four NIRF 25 rankings. The top three government colleges ranked by IIRF 25 are IIM A, B and C while the top private MBA colleges in India are SPJIMR Mumbai, XLRI Jamshedpur and MDI Gurugram:
A List of Top MBA Colleges (Government) With Marketing in India
These top colleges offer an MBA course for two years, whereas ISB's PGDM programme lasts one year. Top B-schools like ISB, SPJIMR and XLRI have the best placement records.
Top Private MBA Colleges With Marketing in India
All colleges offer these programmes for two years, whereas ISB's PGDM programme lasts one year. Graduates of ISB, SPJIMR, and XLRI are offered the best placement opportunities.
FAQs
In India, IIM Ahmedabad is regarded as the top MBA school with a marketing concentration.
The most affordable MBA programme with a marketing concentration is offered by Delhi University's Faculty of Management Studies.
For admission to their PGP programme, ISB accepts GMAT and GRE scores.
For its PGDM program, SPJIMS accepts scores from the GMAT and CAT.
The highest average salary for students at IIM Ahmedabad, Bangalore, and Calcutta is between 34 and 35 LPA.
