Understanding the MBA- Marketing

A two-year postgraduate programme called an MBA in marketing management focusses on helping students better understand subjects like branding, consumer behaviour, organisational communication, competitive dynamics and customer relationship management. An MBA in marketing management offers students a wide range of career options and enormous potential.

In addition to enabling students to fully comprehend the connections between the diverse and challenging marketing operations tasks, the course structure helps them develop their scientific abilities to identify global business opportunities. The programme equips aspiring business executives with the managerial skills and empirical perspective required to assume senior management roles in a range of marketing domains such as digital advertising and social media.

One can significantly impact the Indian economy by earning an MBA in marketing management. The goal of the course is to teach you relevant subjects like sales, market research, marketing strategies, management and leadership abilities, product management and consumer trends etc., so that you can analyse requirements, economy, market growth to determine the best sector for you.

Additionally, you will have a firm grasp on how to maintain the organisation's continuous improvement through the use of strategies like market analysis, cost structure, delivery, advertising and product promotion.

Given that there are over 1.81 million businesses in India and that practically all of them need marketing specialists, a few well-known companies that frequently need a large workforce are listed below:

The top 12 MBA schools in the country with marketing specialisations are listed here. All information pertaining to accreditation, programme name, duration, fees, average packages and national and international rankings.

1. Indian Institute of Management Ahmedabad (IIM Ahmedabad)

Numerous ranking agencies consistently rank IIM Ahmedabad as India's top management college. Some Institutes such as IIM Bangalore and IIM Calcutta can undoubtedly match the average and highest salaries offered to IIM Ahmedabad students, but no college can match the calibre of their alumni who hold the highest positions in India and the world and run numerous business empires in India. 

2. Indian Institute of Management Bangalore (IIM Bangalore)

According to the QS World MBA ranking 25, IIM Bangalore is ranked 53rd out of the country's top management schools, while IIM Ahmedabad is ranked lower. Aspiring managers hope to attend one of the IIMs in Calcutta, Bangalore or Ahmedabad. Established in 1973, IIM Bangalore boasts a 105-acre campus located in Bannerghatta, Bengaluru.

3. Indian Institute of Management Calcutta (IIM Calcutta)

IIM Calcutta is one of the management institutes among the trio famously called IIM ABC; the oldest IIM, established in 1961, has a very green and beautiful campus and is known for having one of the best management faculties in the country.

4. SP Jain Institute of Management Research Mumbai (SPJIMR Mumbai)

XLRI, SIBM and MDI Gurugram are among the top private sector management schools in the nation, as is SPJIMR. IIRF 25's top-ranked private sector MBA college is growing in popularity due to its global MBA program, which includes some study abroad, and the highest average salary its students receive among private MBA colleges;  

5. Xavier School of Management Jamshedpur (XLRI Jamshedpur & Delhi NCR)

One of the oldest management schools in the nation and regarded as the top human resource management school in Asia, XLRI administers the Xavier Aptitude Test (XAT), an entrance exam whose results are recognised by other MBA programmes in India.

6. Indian School of Business Hyderabad (ISB Hyderabad & Mohali)

Many things make ISB special, including the fact that it is not ranked by Indian ranking agencies, that its programmes are shorter, that its fees are relatively higher, that it has some of the best management faculty, and that its campuses in Hyderabad and Mohali offer some of the best living facilities.

7. Faculty of Management Studies, Delhi University (FMS Delhi)

Unquestionably the best ROI B school in the nation, where nearly all tier one MBA programs cost around Rs 25 lakhs, here students can study the best management skills for two years for less than Rs 3 lakhs, and they still receive one of the best average salaries—more than 32 LPA.

8. Indian Institute of Management Lucknow (IIM Lucknow)

One of the top six IIMs in the nation, it administers the renowned CAT exam every six years and is one of the few MBA programs in the nation where average salaries for graduates surpass Rs 32 LPA. It is located in a very serene and green setting on the road connecting Sitapur road and Hardoi road in Lucknow.

One of Delhi NCR's best private B schools, which regularly maintains an NIRF ranking between 10 and 15, offers some excellent programmes including PGDM-HRM, PGDM-Business Analytics and PGDM International Business. It also offers an MBA in public policy, which also teaches government officials management skills.

10. Jamnalal Bajaj Institute of Management Studies Mumbai (JBIMS Mumbai)

This is the best MBA ROI school in the country, second only to FMS, Delhi. To be eligible for an interview and to proceed with the JBIMS admissions procedures, candidates must have a high percentile score on the CAT, CMAT, or MH CET. The institute also offers PhD, M.Sc- finance, and Master of Human Resource Development full-time courses.

12. Symbiosis Institute of Management Pune (SIBM Pune)

One of the top private sector MBA institutions in the nation, SIBM Pune administers its own test, SNAP to applicants for admission to its flagship MBA programme and other programmes in Pune as well as sister schools located in other cities across the nation. The institute additionally provides an MBA programme in innovation and entrepreneurship as well as an executive MBA.

The following table compares the rankings, entrance exams, costs and average packages of the nation's top 15 MBA marketing colleges: