This will not only guide the students in mastering the fundamental concepts of digitised marketing but also give them insights into AI-based marketing automation. This course is also designed to provide students with state-of-the-art marketing concepts.

Eligibility

• The program is open to undergraduate students/graduates in any discipline. For example, Engineering, Commerce, Management, etc.

• Entrepreneurs or business owners can also apply.

• The course is additionally open to students and career switchers who are fascinated with Digital Marketing.

The duration of this course is six months. The live online classes will be conducted for three hours a week.

Course Structure

• Marketing & Digital Marketing Fundamentals

• Content Creation Using AI Tools

• Social Media and Influencer Marketing

• SEO & SEM

• Data Analytics in Marketing

• Campaign Management and Automation

• Capstone Project

The test date for admission to the programme has been fixed for January 25, 2026. The class commencement date for the course will be February 21, 2026.