In their last year, they will do a capstone project that showcases their skills in applying strategic thinking to creative execution. Every student is also assured of getting a summer internship at Jio Creative Labs where they will be involved in real-time projects and work on actual campaign briefs from the beginning of the program.

Dr Raman Ramachandran who is the Director and Dean of KJSIM highlighted that this program is unique in India focusing on work-integrated learning. By the end of the two years students will gain not only academic knowledge but also a clear understanding of how the industry functions. The program represents a collaboration between two institutions known for their legacy of innovation and education aiming to bring academia and industry closer and ensure students graduate fully work-ready.

Aditya Bhat the Head of Jio Creative Labs further stated that the first cohort will be presented with a unique chance to link classroom study with actual projects. He re-iterated that learning is constantly ongoing, one must adapt and get practical experience in an ever evolving scenario particularly with the advent of AI. He pointed out that degrees now are not enough knowledge, flexibility and an attitude for continuous learning will characterise future professionals.

This MBA program provides an equidistant combination of academic strength, practical exposure and industry interaction that prepares students for leadership positions in marketing communications and related disciplines.