Why This Program Matters

Recent studies indicate that 74% of Chief Marketing Officers or CMOs feel that AI driven predictive analytics will be an integral part of marketing strategy within the next three years. With industries adopting the digital economy powered by AI there is a need for professionals to marry marketing acumen with analytics and technology.

The DSMA program equips participants to craft and execute data driven strategies that produce quantifiable business outcomes. The syllabus deals with digital consumer behaviour, marketing analytics, social media strategy, SEO or SEM and content marketing with the inclusion of AI and Machine Learning principles.

What Participants Are Going to Discover

Students get hands on experience with automation technologies, AI driven campaign optimisation, personalisation algorithms and predictive analytics. In order to help participants make smarter, data driven business decisions the curriculum integrates marketing concepts with AI insights.

In addition the training focuses on marketing automation, generative artificial intelligence and VR and AR solutions that enable experts to develop creative campaigns. Participants discover how technology may support successful marketing strategies through chatbots and immersive experiences.

Faculty Insights

Program Directors Prof. Debarun Chakraborty and Prof. Yatish Joshi highlight that DSMA aims to create leaders who can translate analytics into actionable strategies and master emerging tools while sharpening strategic thinking.

Prof. Alok Kumar Singh who is the Dean of Executive Education says the course combines academic rigour with industry-aligned practices allowing participants to apply their learning directly to business challenges.
Director Prof. Bihmaraya Metri adds that DSMA reflects IIM Nagpur’s mission to prepare professionals with future-ready skills that connect creativity, data and technology.

Key Features of the program

• Prestigious Certification and IIM Nagpur alumni status

• Live interactive sessions and 3-day campus immersion

• Hands on training with tools and simulations like Digital Markstr

• Case studies, ongoing projects and consultations to gain real world experience

• Pay attention to cutting edge technologies like AI, marketing automation and VR and AR.

Eligibility and Admission Details

• Eligibility - Graduate with 50% marks and minimum 3 years of work experience

• Duration -  9 months

• Start Date -  23 November 2025

• Fees -  ₹2,25,000 + GST with EMI options available

• Selection -  Based on academic record and professional background
  

Graduates of this program join the IIM Nagpur alumni network which offers global recognition and lifelong career connections.

Admissions Open Now

Seats for Batch 5 are limited and applications are now being accepted. Professionals who are interested are urged to apply as soon as possible to guarantee their place.